The company J.W.Spear (later J.W.Spear & Sons) was registered in Fürth, a small town near Nuremberg, Germany by Jacob Wolf Spear in 1879. It manufactured a variety of 'fancy goods', such as table mats, photo frames and albums, waste-paper baskets, flowerpot covers and papier-mâché handkerchief boxes as well as some games, in a purpose-built factory at the rear of Jacob’s home. The UK had long been Spear's main export market and in 1932 they set up a small manufacturing unit at Enfield near London. In 1938, the family were forced by the Nazis to sell the business to 'Aryans'. After the war, the family began the legal formalities to have the Nuremburg business returned to its rightful owners. It was not until 1951 that a range of games could again be offered. The Nuremberg factory continued as a semi-independent unit producing German language games until its closure in 1984. It never again reached its pre-war eminence. The English subsidiary stayed in business and was very successful in selling the licensed product Scrabble. In 1994 Spear's was purchased by US toy giant Mattel.
They produced a traffic board game named the AUGEN AUF (Eyes Open). The board game was actually in production before the KdF Wagen era. When the KdF Wagens were introduced and in production, the board game featured some fragile cast metal game pieces shaped as a KdF Wagen Cabrio model. The game box size was 27cm x 39cm.
