The basis of the Höfler Company was laid in 1923 when the 3 Höfler brothers, Johann, Georg and Leonhard, started a company for production of metal products in Fürth. In the 1930’s, Johan decided to build his own toy Company, named "Metallspielwarenfabrik Johann Höfler". He produced cheap penny toys, like cars, planes, figurines, trains, etc. In the early forties, the Company was forced to produce for warfare. In 1954, his son in law, Ernst Bettag, took over the Company. Ernst Bettag was one of the first to recognize the importance of plastic and –as one of the first- he started in 1957 with the production of plastic toys and in 1958 the company was renamed into "Johann Höfler Metall- und Plastikspielwarenfabrik". In 1960 they changed the name again into "BIG Plastic, Johann Höfler" and in 1962 "BIG Spielwaren Fabrik Dipl.-Ing. Ernst A. Bettag". They also used the JEAN brand starting from the early 1960's for cheap plastic toys.
A semi-detailed model of the Volkswagen Convertible with the top down. Hard plastic construction with details of the front and rear hood, door seams, interior and molded front and rear bumpers. No chassis and the white or black plastic wheels and axles snap into the chassis. Underneath is marked "GERMANY" and "CABRIOLET VW".
